PediaSure is a nutrition drink product that complements a healthy diet for kids who are behind in growth. PediaSure is a part of Abbott Laboratories, an American multinational company with headquarters in Abbott Park, Illinois, United States. The company was founded in 1888 to formulate medical devices, diagnostics, branded generic medicines, and nutritional products. In 2019, Abbott Laboratories reported annual revenue of US$31.904B.
Between 1-12 years old, a child usually undergoes rapid physical and cognitive development and this needs to be supported by adequate nutritional intake. PediaSure wants to bring this key message and create a coherent promotional product with the brand message. Thus, Pelangi Sentral Kreasi as a company specializing in branding and graphic design, pick this delightful challenge to take on.
1. Promotional products intended for kids.
2. Maintain branding consistency in every product.
3. Creating design for different formats.
4. Should be able to deliver it in such limited time.
Combining the idea of healthy kids being active in sort of outdoor activities with exceptional graphic design, we create some exciting promotional products for kids, while remaining highly focused in PediaSure core brand as a nutritional drink.
We highlighted PediaSure’s identity color (purple) with the design that utilizes on doodles that kids will surely love, such as dinosaur, robot, and little pony. Thus, these promotional products present in the form of a bucket hat, umbrella, backpack, and raincoat.