Mead Johnson & Company is a leading manufacturer of infant formula both domestically and globally with its flagship product Enfamil and Enfagrow. With more than 70 products in over 50 countries, Mead Johnson products are trusted by millions of parents and healthcare professionals around the world.


Mead Johnson wants to repositioning their brand identity and drive sales with an offline campaign. The focus products they wanted to highlight is Enfagrow. Pelangi Sentral Kreasi, with years of experience in handling such matters, help Mead Johnson to create their promotional products in no time.


1. Eye-catching and functional promotional products.
2. Design consistency that in-line with brand identity.
3. Product format that fits the industry and stands out among competitors.
4. Short period of time to finish it.


With eye-catching and functional promotional products needs in mind, we tried to reflects Enfagrow vibrant feels and make it more appealing for the kids. Thus, we came with the idea of making an animal bag (bee and monkey), trolley bag, and also bee t-shirt as a result.

Focusing on Enfagrow color, which is yellow and orange, these promotional gifts are not only accurately portray Enfagrow as a brand, but also increasing the value by aiming at toddler and young children.

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