PT Nutricia Indonesia Sejahtera is a leading company in the field of nutrition fulfillment at the early stages of life since 1987. As a part Danone, one of the largest food and beverage companies in the world which operates in 160 countries, Nutricia also invests in various researches and development programs through partnerships with health practitioners and government institutions around the world including Indonesia. With products being present in over 130 markets, Danone generated sales of approximately €22 billion in 2016.


Pelangi Sentral Kreasi was approached to develop promotional products for Bebelac that accurately portray their brand identity. A brief information, Bebelac is a nutritional milk that is formulated to support children’s stage of growth and development.


1. Reinterpret a promotional product that fit the brand.
2. Emphasizing Bebelac unique positioning in their niche: mother and toddlers.
3. Appealing artwork using the brand’s color identity.
4. Should be able to finish it in given time.


Bringing their two biggest campaign idea, ‘Anak Hebat Bebelac’ and ‘Kota Hebat Kebaikan’, Pelangi Sentral Kreasi helps Bebelac go boldly by creating several promotional products that represent the brand.

We realize that great branding can tell the brand story, so by making an approach through its brand potential customer, Pelangi Sentral Kreasi came up with the idea of making something functional, such as travel bag and lunch bag. By using Bebelac color palette (orange, yellow, and blue), we create an eye-catching artwork that is suitable for children.

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