Pelangi Sentral Kreasi

PT Kalbe Farma Tbk Increase Leads by 320%

PT Kalbe Farma Tbk is the largest healthcare provider in Indonesia, managing an extensive portfolio of prescription pharmaceuticals and OTC drugs, energy drink and nutrition products. PT Kalbe Farma Tbk is also the largest publicly-listed pharmaceutical company in Southeast Asia, commanding a market capitalization of Rp 52.1 trillion and sales turnover Rp 17.9 trillion by end of 2015

Background

Having launched the Aloclair Plus series of products, the marketing team at PT Kalbe Farma Tbk planned a series of promotional activities inclusive of roadshow, in store promotion, and advertisements to inform consumers about their new products. Having worked with Pelangi Sentral Kreasi before, PT Kalbe Farma Tbk entrusted us with this project and to deliver the results as expected.

Challenge

• Artwork for multiple products
• Consistency in design for Aloclair Plus product series
• Multiple presentation format for Aloclair Plus product series
• Different target audiences for different products
• Tight deadline

Solution

With design consistency being a key factor in mind, the design team at Pelangi Central Design came up with a series of artwork for usage across different products and formats that consumers can easily relate to belonging to the Aloclair Plus product series.
Functionality cannot be comprised over design. Not only does a display box commands attention, it also provides consumers with more information about the different products with its easy to access pamphlets slots.