About

Nutricia is committed to ensuring a better level of life for present and future generations through the fulfillment of nutrition in the early stages of life. Nutrition Royal, one of Nutricia products, is a nutritional milk supplement with 12 vitamins and 9 minerals to support kid’s growth and development. Nutricia is also a part of Danone, one of the largest food and beverage companies in the world.

Background

In order to cater to the changing interests of parents and children alike, Nutrition Royal contacted Pelangi Sentral Kreasi to come up with a concept that will garner more interest and appeal to their targeted consumers besides the conventional methods of advertising.

Challenge

1. Fun and educational promotional gift.
2. Maintain branding consistency in every product.
3. Functional and can be wear in long-time use.
4. Should be able to deliver it in such limited time.

Solution

After a series of brainstorming with the team at Pelangi Sentral Kreasi, it was decided that a mini ball pit would serve both the function of being a fun and educational complement to the product. Furthermore, it differed itself from competitors that would appeal more to parents with this add-on. We also create a backpack with a personalized design for both boys and girls. Using different shades of blue, space, and zoo themed, the newest promotional gift for Nutrilon Royal is now catching attention for customers.

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