Kalbe Farma is the largest healthcare provider in Indonesia, managing an extensive portfolio of prescription pharmaceuticals and OTC drugs, energy drink and nutrition products. Kalbe Farma is also the largest publicly-listed pharmaceutical company in Southeast Asia, commanding a market capitalization of Rp 52.1 trillion and sales turnover Rp 17.9 trillion by end of 2015
Kalbe Farma distributes neuralgin Pain to doctors and they understand that information for doctors to educate consumers on their products are lacking. In order for these consumers to understand the benefit of Neuralgin Pain, they need communication tools that effectively displays it. Kalbe Farma turned to Pelangi Sentral Kreasi for help.
• Educating consumers on clinical product without technical jargons
• Short, concise information without missing out on key factors
• Appealing to consumers to want to find out more
• Images do the talking more rather than words
As a first point to arouse curiosity, the roll up banner placed at apotic and symposium, served its purpose of grabbing attention with it’s easy to digest information through the use of iconic images for each key point.
For consumers wanting to find out more, infographics were used to communicate and help consumers to understand the product usage and features easier and better.