Mead Johnson Nutrition Increase Their Sales

Headquartered in Glenview, Illinois, Mead Johnson Nutrition is the only global company focused primarily on pediatric nutrition. We operate in a growing and vital industry, bringing to market a broad portfolio of leading brands and more than 70 products, from infant formulas to growing-up milks.

Over 100 years old, parents and healthcare professionals around the world trust Mead Johnson Nutrition to provide sustenance, strength and support to newborns, infants and young

Background

In order to cater to the changing interests of parents and children alike, Mead Johnson Nutrition contacted Pelangi Sentral Kreasi to come up with a concept that will garner more interest and appeal to their targeted consumers besides the conventional methods of advertising.

Challenge

Mead Johnson Nutrition wanted to add an element of fun and educational material in their Enfagrow powdered milk’s packaging and advertising. In addition, this had to appeal to parents in making the purchase for their children.

Solution

After a series of brainstorming with the team at Pelangi Sentral Kreasi, it was decided that a puzzle play mat would serve both the function of being a fun and educational compliment to the product. Furthermore, it differed itself from competitors that would appeal more to parents with this add-on.
Placing shelftalkers at retail outlets makes the product stands out, capturing attention of consumers easily without being intrusive.

Results

456% increase in social media

89% increase in sales

230% increase in web traffic

Mead Johnson Nutrition reported an increase of 456% in social media engagement, 89% increase in sales and 230% increase in web traffic.

Other Works

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